SORRY, THIS ENTRY IS ONLY AVAILABLE IN ENGLISH. Please write to drusian@drusian.it, if you would like to know more about this article.

Admit it, you too have wondered several times why a bottle of wine contains 750ml of product, right? Who knows why at that time, they didn’t think of doing it directly from 1l. Today we reveal the mystery!

The explanation is threefold: think of the British, an old tavern, and the lungs, put everything together, and you’re done!

The first bottles of wine date back to the eighteenth century, and this is the period in which we can begin to think about the reason for this standard format.

We began to understand the importance of storing wine inside the glass, a material processed by the ancient glassmakers who had the task of forming the bottles. But we know that our lung capacity is limited. The glassmakers were able to blow the glass up to a measure between 650 and 750ml. 

It is the first practical reason that led to the creation of wine bottles.

The second reason that explains the choice of measurement adopted concerns the ancient bureaucratic customs of the United Kingdom.

Due to port taxes and transportation costs, each case of wine directed to England had to hold a maximum of 2 imperial gallons. Each box could therefore accommodate a maximum of 12 bottles. One imperial gallon was equivalent to 4.5l. If we divide the 9l available by the 12 bottles, the result led to 0.75l!

Finally, there is a third motivation that we can find in the taverns of the past.

The classic shape of the 750ml bottle of wine seems to be also due to a service rule. The tradition provided for a quantity per glass equal to 125ml of product. To be able to empty the bottle without waste, 750ml was the exact amount to satisfy six people!

Hence the universality of choice, linked to practicality, is still valid today.

Azienda Agricola Drusian Francesco, Via Anche, 1, 31049 – Bigolino di Valdobbiadene (TV) – Italy